Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?
A)The AIDA model
B)The hierarchy of effects models
C)The innovation-adoption model
D)The information processing model
E)The 5-Ws model

Question

Quizplus · Accepted Answer

The information processing model considers the receiver of a persuasive message to be a problem solver who actively seeks and processes information to arrive at a decision. The model proposes that the receiver goes through several stages such as attention, comprehension, acceptance, retention, and behavior.

Which of the Following Hierarchical Response Models Views the Receiver