Individual and group audiences,niche markets,market segments,and mass markets are all examples of:
A)different stages of the response process.
B)hierarchies of effects.
C)levels of audience aggregation.
D)communication elements.
E)nonpersonal channels of target audiences.

Question

Quizplus · Accepted Answer

These are all examples of different levels of audience aggregation, ranging from smaller, more specific groups (individuals, niche markets, market segments) to larger, more broad audiences (mass markets).

Individual and Group Audiences,niche Markets,market Segments,and Mass Markets Are All