Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective.
A)products characterized by a low-involvement response hierarchy
B)products characterized by high-involvement response hierarchy
C)consumer durables that require detailed information
D)services where differentiation is important
E)products in the business-to-business market

Question

Quizplus · Accepted Answer

Products with a low-involvement response hierarchy are those that are low-risk and low-priced. Consumers make impulsive purchases without a lot of thought or research. A catchy jingle or ad slogan is most effective in capturing their attention and promoting brand recognition.

Marketers Trying to Sell _____ Will Find the Use of a Catchy