,an advertiser who wants to reach a receiver through a peripheral route to persuasion could use:
A)old 1960s music that is recognized by all baby boomers
B)football stars as spokespeople
C)images of the Vietnam War
D)psychedelic colors
E)any of the above

Question

Quizplus · Accepted Answer

Peripheral route to persuasion involves using superficial cues such as music, celebrities, or visual stimuli to influence the audience, making all options viable.

,An Advertiser Who Wants to Reach a Receiver Through a Peripheral