The perceptual process has often been referred to as the consumer's _____ process.
A)shaping
B)information retrieval
C)filtering
D)situation-defining
E)modeling

Question

Quizplus · Accepted Answer

The perceptual process is often referred to as the consumer's filtering process because it involves selecting, organizing, and interpreting sensory inputs to create meaningful experiences. Consumers selectively attend to certain stimuli while filtering out others based on their needs, interests, and past experiences. This process is critical for marketers to understand as it impacts how consumers perceive and react to marketing messages.

The Perceptual Process Has Often Been Referred to as the Consumer's