Why is it important that marketers understand how social class affects consumer behavior?
A)Consumers in various social class strata differ in the degree to which they use various products and services.
B)Consumers in various social class strata often exhibit similar values,lifestyle,and buyer behavior.
C)Social class strata provide a basis for market segmentation for various products and services.
D)Consumers in various social class strata often have similar media habits.
E)All of the above are reasons why marketers need to understand how social class affects consumer behavior.

Question

Quizplus · Accepted Answer

All of the options provided are valid reasons why marketers need to understand how social class affects consumer behavior. By understanding the different degrees to which consumers in various social classes use products and services, marketers can tailor their strategies to effectively target these consumers. Additionally, knowing that consumers in different social classes often exhibit similar values and behaviors can help marketers create more effective advertising campaigns. Social class strata also provide a useful basis for market segmentation, which can help marketers identify and target specific audiences more effectively. Finally, understanding consumers' media habits based on their social class can help marketers develop media plans that will reach their target audience more effectively.

Why Is It Important That Marketers Understand How Social Class