Family role structures are important to advertisers in determining:
A) whether to use operant or classical conditioning
B) whether to appeal to the subconscious motives of the husband or the wife
C) what information to feature in advertising to each family member
D) whether to use a high or low involvement ad
E) all of the above
Correct Answer:
Verified
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A)aspirational
B)disassociative
C)evoked
D)acquisitive
E)integrated
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