Which of the following research strategies would cross-disciplinary market researchers likely employ if they were researching how to create ads to increase the use of the U.S.Postal Service?
A)observation of how customers interact with people behind the counter at post offices
B)interpretative analyses
C)in-depth personal interviews
D)ethnographic participant observer studies
E)all of the above.

Question

Quizplus · Accepted Answer

Cross-disciplinary market researchers would likely employ all of these research strategies to gain a comprehensive understanding of the target audience and their needs, behaviors, and attitudes towards the U.S. Postal Service. Observation would provide insights into customer interactions with postal workers, interpretative analyses would provide a deeper understanding of the meanings and values associated with the Postal Service, in-depth personal interviews would enable researchers to identify customer pain points, and ethnographic participant observer studies would allow for an understanding of customer behavior in situ.

Which of the Following Research Strategies Would Cross-Disciplinary Market Researchers