Behavioral learning theories have been criticized for:
A)focusing on providing information through subliminal learning processes.
B)using suggestive illustrations to make consumers respond to internal stimuli.
C)employing the use of violence in altering mind-body awareness.
D)being useless in explaining consumers' decision-making processes.
E)assuming a mechanistic view of the consumer placing too much emphasis on external stimulus factors.

Question

Quizplus · Accepted Answer

Behavioral learning theories are criticized for assuming that consumers are mechanistic and place too much emphasis on external stimulus factors, ignoring the consumer's thoughts, feelings, and social environment. Other criticisms such as subliminal learning, suggestive illustrations, and violence are not necessarily associated with behavioral learning theories. The usefulness of the theories in explaining consumers' decision-making processes may be debated, but it is not a primary criticism of the approach.

Behavioral Learning Theories Have Been Criticized For