Many baby boomers,especially males,can easily recognize the aqua blue color that was used on many 1950s automobiles.Seeing that color on a restaurant wall or as the color used on restaurant booths will elicit a response to that restaurant that is:
A)similar to that used for evaluating a product with both functional and psychological consequences.
B)exemplary of cognitive planning.
C)consistent with classical conditioning principles.
D)related to current trends in advertising.
E)reflective of the wheel of retailing hypothesis.

Question

Quizplus · Accepted Answer

The recognition of the aqua blue color on 1950s automobiles is likely due to classical conditioning, as the color was associated with a particular time period and context. Seeing the color in a restaurant setting may elicit a similar response due to the association with the past, rather than any current trends in advertising or retailing.

Many Baby Boomers,especially Males,can Easily Recognize the Aqua Blue Color