When Sunkist introduced Almond Accents,a topping for everything from salads to casseroles,the promotional program for the introduction process included a 75-cents-off coupon on one 6 ounce bag and a $1.25-cents off coupon for two 6-ounce bags.In addition,consumers were asked to enter an original recipe using Almond Accents in a contest in which the first prize was a trip for two to the Culinary Institute of America.The use of these promotional tools is a good example of the application of:
A)reinforcement theory.
B)shaping procedures.
C)cognitive learning theory.
D)intermittent reinforcement.
E)attitude modification theory.

Question

Quizplus · Accepted Answer

The promotional tools used by Sunkist, such as coupons and a contest, are examples of shaping procedures. Shaping involves reinforcing successive approximations of a desired behavior, in this case, encouraging consumers to try and use Almond Accents in various recipes.

When Sunkist Introduced Almond Accents,a Topping for Everything from Salads