For which of the following products is the consumer most likely to experience cognitive dissonance?
A)Chewing gum
B)Diamond ring
C)Office supplies
D)Pencil
E)Nail polish

Question

Quizplus · Accepted Answer

The purchase of a diamond ring is a high involvement and expensive purchase. Consumers are likely to experience cognitive dissonance as they are making a significant investment and want to make sure they have made the right choice.

For Which of the Following Products Is the Consumer Most