David Pruitt owns several rental apartments.He has used many appliance brands in his apartments and has been dissatisfied with their short life span.David now purchases only Maytag brand appliances to go into his apartments.His repeat purchases indicate:
A)the existence of cognitive dissonance.
B)the absence of any affect referral decision rule.
C)strong brand loyalty.
D)extensive decision making and strong psychosocial consequences.
E)a lack of evaluative criteria.

Question

Quizplus · Accepted Answer

David's repeat purchases of Maytag brand appliances indicate strong brand loyalty. He has found that Maytag appliances have a longer lifespan than other brands, and therefore, he consistently buys Maytag appliances for his apartments.

David Pruitt Owns Several Rental Apartments