In the post purchase evaluation stage,when performance of a product or service is below expectations,it would result in:
A)development of an evoked set.
B)satisfaction of the marketer.
C)dissatisfaction of consumer.
D)evaluation of alternatives.
E)internal harmony of the purchaser.

Question

Quizplus · Accepted Answer

When the performance of a product or service is below expectations, it would result in dissatisfaction of the consumer. This is because the consumer's expectations were not met, leading to a negative evaluation of the product or service.

In the Post Purchase Evaluation Stage,when Performance of a Product