_____ is an outcome of the alternative evaluation process and represents a predisposition to buy a certain brand.
A)A purchase decision
B)A purchase intention
C)Affective behavior
D)Satisfaction
E)Cognitive dissonance

Question

Quizplus · Accepted Answer

Purchase intention is the outcome of the alternative evaluation process, indicating that the consumer has a preference for a particular brand and is inclined to buy it. Other options such as purchase decision, affective behavior, satisfaction, and cognitive dissonance may also be relevant in the buying process, but they do not specifically represent a predisposition to buy a certain brand.

_____ Is an Outcome of the Alternative Evaluation Process and Represents