_____ occurs when consumer's expectations are either met or exceeded.
A)Cognitive Dissonance
B)Satisfaction
C)Dissatisfaction
D)Shaping
E)Post purchase evaluation

Question

Quizplus · Accepted Answer

Satisfaction occurs when the consumer feels that their expectations have been met or exceeded. It is a positive evaluation of the purchase experience. The other options - A, C, D, E - all refer to different concepts or stages in the consumer decision-making process.

_____ Occurs When Consumer's Expectations Are Either Met or Exceeded