Information such as product knowledge,meanings,and beliefs is combined to evaluate alternatives through:
A)motive stimulation.
B)subliminal perception.
C)integration processes.
D)cognitive dissonance.
E)affective reasoning.

Question

Quizplus · Accepted Answer

Integration processes involve combining information such as product knowledge, meanings, and beliefs to evaluate alternatives. Motive stimulation refers to the process of activating a consumer's motives or needs. Subliminal perception involves processing information below the level of conscious awareness. Cognitive dissonance occurs when a consumer experiences discomfort or tension after making a purchase decision. Affective reasoning involves making decisions based on emotions or feelings. Therefore, the best choice is C – integration processes.

Information Such as Product Knowledge,meanings,and Beliefs Is Combined to Evaluate