Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are:
A)the result of integration processes.
B)called heuristics.
C)formalized group norms.
D)problem-solving consequences.
E)stimulus-response benefits.

Question

Quizplus · Accepted Answer

Simplified decision rules like these are called heuristics. They are mental shortcuts that simplify decision-making by reducing cognitive load and processing time. They do not involve complex integration processes or formalized group norms, nor are they problem-solving consequences or simple stimulus-response benefits.

Simplified Decision Rules Such as "Always Buy the Largest Size