_____ is a state of psychological tension or post-purchase doubt a consumer may experience after making a difficult purchase decision.
A)Post-purchase evaluation
B)Self-serving bias
C)Cognitive dissonance
D)Conditioned anxiety
E)Affective response

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the psychological tension or uncertainty experienced by a consumer after making a difficult purchase decision. It occurs when the consumer is not sure if they made the right decision and may feel regret or doubt. This can lead to post-purchase evaluation and affect future purchase decisions.

_____ Is a State of Psychological Tension or Post-Purchase Doubt