_____ views a consumer's attitude toward a brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.
A)A multiattribute attitude model
B)An affect referral attitude model
C)Heuristics
D)Stimulus-response theory
E)Operant conditioning

Question

Quizplus · Accepted Answer

The multiattribute attitude model views a consumer's attitude towards a brand as possessing a number of attributes, such as its quality, price, and packaging, that provide the basis on which consumers form their attitudes. This model suggests that consumers evaluate each attribute and then form an overall attitude based on their individual evaluations.

_____ Views a Consumer's Attitude Toward a Brand as Possessing