The print ad for Chevy Ventura vans contains about ten times more copy than other ads in a recent issue of Better Homes & Gardens magazine.Which of the following theories states that this is an appropriate way to shape consumer behavior?
A)Psychoanalytical theory
B)Cognitive learning theory
C)Reinforcement theory
D)Affective modeling
E)Operant conditioning

Question

Quizplus · Accepted Answer

The cognitive learning theory suggests that consumers learn about a product through information processing, such as reading and interpreting ads with detailed information. Therefore, the extensive copy in the print ad for Chevy Ventura vans is appropriate according to this theory.

The Print Ad for Chevy Ventura Vans Contains About Ten