_____ are NOT one of the major participants in the integrated marketing communications process.
A) Advertising agencies
B) Advertisers or clients
C) Media organizations
D) Public relations firms
E) New-product development firms
Correct Answer:
Verified
Q3: The role of the advertising department in
Q3: Direct-marketing agencies,sales promotion agencies and public relations
Q4: Under a centralized organizational arrangement,which of the
Q6: The _ primary function is to provide
Q11: A brand manager in a decentralized marketing
Q12: _ include difficulty with coordination and less
Q13: The term client,in the ad agency industry,refers
Q18: Under a centralized organizational system,the responsibility for
Q33: A _ advertising organizational system has the
Q40: Individuals who have the responsibility of coordinating
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