Individuals who have the responsibility of coordinating efforts of various product or brand managers for a particular product class are known as:

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Category managers are responsible for overseeing the coordination and management of multiple product or brand managers within a particular product category, ensuring that marketing efforts are cohesive and effective. Superordinate managers typically have a broader role, overseeing multiple category managers or departments. Account executives and supervisors typically work on the client or agency side, managing relationships and projects for individual clients. Media planners are responsible for developing and executing media plans for advertising campaigns.

Individuals Who Have the Responsibility of Coordinating Efforts of Various