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Which of the Following Statements About the Role of Top

Question 18

Multiple Choice

Which of the following statements about the role of top management in the advertising and promotion decision making process is true?


A) Top management is usually very involved in the day-to-day decision making and operations of advertising and promotion.
B) Top management never has any input into the advertising and promotion process.
C) Top management is usually interested in how the advertising program represents the organization even though this is not an area in which it has much involvement.
D) Top management is only interested in the amount of money that must be allocated to advertising and promotion.
E) Top management is more interested in tactical planning than strategic.

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