IMC Perspective 3-2 "The Changing Role of Account Reps" suggests:
A) advertising is a better career choice than accounting
B) accounts reps are becoming increasingly important in integrated marketing communications
C) clients want account executives to be able to do more things and work across a variety of areas
D) the biggest ad agencies provide the best opportunities for young advertising majors
E) all of the above See IMC Perspective
Correct Answer:
Verified
Q40: The function of gathering,analyzing and interpreting information
Q41: Which department within an advertising agency would
Q43: Creative boutiques are agencies that:
A)limit their client
Q44: Independent companies that specialize in the purchase
Q46: The traditional method of compensating ad agencies
Q48: Jackson & Morris is an advertising agency
Q49: _ structure.
A)group system
B)departmental system
C)creative boutique
D)in-house
E)decentralized
Q53: A _ is an agency organizational structure
Q57: The _ is responsible for creating the
Q68: Clients and creative boutiques that have developed
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