Independent companies that specialize in the purchase of radio and television time are known as:
A) creative boutiques
B) mid-sized agencies
C) full-service agencies
D) media buying services
E) media boutiques
Correct Answer:
Verified
Q39: A company that uses an in-house agency
Q40: The function of gathering,analyzing and interpreting information
Q41: Which department within an advertising agency would
Q43: Creative boutiques are agencies that:
A)limit their client
Q45: IMC Perspective 3-2 "The Changing Role of
Q46: The traditional method of compensating ad agencies
Q48: Jackson & Morris is an advertising agency
Q49: _ structure.
A)group system
B)departmental system
C)creative boutique
D)in-house
E)decentralized
Q57: The _ is responsible for creating the
Q68: Clients and creative boutiques that have developed
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