A company that uses an in-house agency might turn its advertising and promotion tasks over to an outside agency to:
A) get more control over the advertising process
B) save money
C) get an objective,fresh look at its advertising situation by someone outside the company who can come up with different creative ideas
D) make coordination of the advertising and promotional process easier
E) do all of the above
Correct Answer:
Verified
Q34: The _ is responsible for understanding the
Q35: Superagencies were formed:
A)because advertisers were disenchanted with
Q36: Which of the following statements explains why
Q37: Which type of ad agency is most
Q38: When the client assumes the entire promotional
Q40: The function of gathering,analyzing and interpreting information
Q41: Which department within an advertising agency would
Q43: Creative boutiques are agencies that:
A)limit their client
Q44: Independent companies that specialize in the purchase
Q57: The _ is responsible for creating the
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