The _____ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel.
A) account executive
B) database manager
C) media specialist
D) copywriter
E) traffic coordinator
Correct Answer:
Verified
Q29: The communications link between the ad agency
Q30: Which of the following statements about advertising
Q31: A full-service agency offers its clients:
A)account services
B)research
C)creative
Q33: In the mid-1990s,a number of mid-sized ad
Q35: Superagencies were formed:
A)because advertisers were disenchanted with
Q36: Which of the following statements about the
Q36: Which of the following statements explains why
Q37: Which type of ad agency is most
Q38: When the client assumes the entire promotional
Q39: A company that uses an in-house agency
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