Which of the following statements explains why an organization would want to use an outside advertising agency?
A) An outside advertising agency saves money for the client.
B) An outside advertising agency helps the client gain more prestige and a better image.
C) An outside advertising agency has media experts.
D) An outside advertising agency provides research expertise.
E) An outside advertising agency provides the client with the services of highly skilled individuals who are experts in a number of areas including creative,media,and research.
Correct Answer:
Verified
Q31: A full-service agency offers its clients:
A)account services
B)research
C)creative
Q33: In the mid-1990s,a number of mid-sized ad
Q34: The _ is responsible for understanding the
Q35: Superagencies were formed:
A)because advertisers were disenchanted with
Q36: Which of the following statements about the
Q37: Which type of ad agency is most
Q38: When the client assumes the entire promotional
Q39: A company that uses an in-house agency
Q40: The function of gathering,analyzing and interpreting information
Q41: Which department within an advertising agency would
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