Which of the following statements about advertising agencies is true?
A) Agencies must be used since companies do not have the capabilities of developing their own advertising.
B) Agencies are often used because of the skill,expertise,and experience they can offer in the advertising area.
C) Most large,national advertisers use in-house agencies.
D) Most large agencies offer only creative services to their clients.
E) Most large advertisers are totally content with the current commission system of compensation.
Correct Answer:
Verified
Q26: An ad agency that offers its clients
Q27: Account planning has become a very important
Q28: A major reason why some companies choose
Q29: The communications link between the ad agency
Q31: A full-service agency offers its clients:
A)account services
B)research
C)creative
Q33: In the mid-1990s,a number of mid-sized ad
Q34: The _ is responsible for understanding the
Q35: Superagencies were formed:
A)because advertisers were disenchanted with
Q36: Which of the following statements about the
Q41: Lack of long-term objectivity, flexibility, and creativity
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