A major reason why some companies choose to use an in-house agency is to:
A) maintain creative freshness
B) reduce advertising and promotions costs
C) better understand how advertising works
D) win advertising awards that will enhance the image of their brands
E) do all of the above
Correct Answer:
Verified
Q23: Which of the following is an advantage
Q24: All of the following are advantages of
Q26: An ad agency that offers its clients
Q27: Account planning has become a very important
Q29: The communications link between the ad agency
Q30: Which of the following statements about advertising
Q31: A full-service agency offers its clients:
A)account services
B)research
C)creative
Q33: In the mid-1990s,a number of mid-sized ad
Q36: Which of the following statements about the
Q41: Lack of long-term objectivity, flexibility, and creativity
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