Account Planning Has Become a Very Important and Demanding Function

Account planning has become a very important and demanding function in many agencies as:

A) public relations replaces advertising for achieving global integrated marketing communications
B) budgeting services reduces the redundancy associated with on-task account planning
C) marketing research expands the creative capacity of ad agencies
D) the number of marketing communication channels and ways of contacting customers increases
E) all of the above have increased the importance and demands upon account planners