Critics argue the use of _____ can encourage agencies to ignore cost accounting systems and avoid media such as direct mail and sales promotions.

Question

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The commission system is often criticized for incentivizing agencies to focus on the sales volume rather than the cost-effectiveness of their marketing strategies. This can lead to agencies ignoring cost accounting systems and preferring media that offer higher commissions, such as TV advertising, over more targeted tactics like direct mail or sales promotions.

Critics Argue the Use of _____ Can Encourage Agencies to Ignore