If an advertiser wants a very detailed accounting of how its advertising and promotional monies are being spent and what it is being charged by its ad agency, it is likely to use a(n) _____ compensation system.

Question

Quizplus · Accepted Answer

A cost-plus compensation system provides a detailed accounting of how advertising and promotional monies are spent, as it involves paying the agency for its costs plus an agreed-upon profit margin.

If an Advertiser Wants a Very Detailed Accounting of How