Which of the following is NOT a valid criticism of the commission compensation system as it is currently used to compensate ad agencies?
A) It is difficult to administer.
B) Media costs have risen more rapidly than inflation.
C) There is an incentive to avoid noncommissionable media.
D) Media costs do not relate directly to effort or expertise expended by agencies.
E) It keeps the emphasis in agency competition on nonprice factors.
Correct Answer:
Verified
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