A client's evaluation of its advertising agency's performance should take into account:

Question

Quizplus · Accepted Answer

A client's evaluation of its advertising agency's performance should be comprehensive and take into account all aspects of the agency's business. This includes financial considerations such as transparency in business dealings, qualitative considerations such as the quality of creative and media work, the performance of account representatives, and market performance measures such as sales and market share. Only by evaluating all of these aspects can a client fully understand the value that the agency brings to the table.

A Client's Evaluation of Its Advertising Agency's Performance Should Take