A _____ audit of an agency focuses on factors such as costs,expenses and payments to outside suppliers while a _____ audit focuses on factors such as the agency's efforts in planning,development and implementing the advertising program.

Question

Quizplus · Accepted Answer

A financial audit focuses on financial factors such as costs, expenses, and payments to outside suppliers, while a qualitative audit (also known as a creative audit) focuses on the agency's efforts in planning, development, and implementing the advertising program. Therefore, option A is the correct answer. Options C, D, and E are incorrect because they do not accurately describe the two types of audits.

A _____ Audit of an Agency Focuses on Factors Such