Probably the most effective way for an agency to acquire new business is through:
A) its image and reputation.
B) its public relations effort.
C) solicitations.
D) referrals.
E) its pricing strategy.
Perhaps the most effective way an agency can gain new business is through its reputation for doing excellent work for the clients it serves.Word travels fast through the advertising and marketing industry regarding the agencies that are doing outstanding creative work in advertising as well as in other areas of IMC.
Correct Answer:
Verified
Q89: Which of the following statements is true
Q90: National Fruit Company makes "WhiteHouse" apple juice.Market
Q91: Which of the following is likely to
Q92: A _ audit of an agency focuses
Q93: Which type of specialized service would have
Q95: To implement BMW's new branding campaign,the decision
Q96: _ specialize in the development and management
Q97: Why would General Motors switch to an
Q98: As more companies adopt the integrated marketing
Q99: A(n)_ is the type of firm an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents