What form of compensation is used to pay the advertising agency when the client's advertising program does not involve a large amount of media billings?

Question

Quizplus · Accepted Answer

When the client's advertising program does not involve a large amount of media billings, using a negotiated fee to compensate the advertising agency is the best choice. This involves setting a specific agreed-upon fee for the agency's services, regardless of the size of media billings or other factors. It allows for a more stable and predictable income for the agency, as well as greater transparency in terms of costs for the client.

What Form of Compensation Is Used to Pay the Advertising