To implement BMW's new branding campaign, the decision was made to use short digital films and to create a Web site where consumers could view the films. The video production house that made and edited the films is an example of a(n):

Question

Quizplus · Accepted Answer

Collateral services refer to companies that provide support services to advertising agencies, such as video production, photography, and printing. The video production house falls under this category.

To Implement BMW's New Branding Campaign, the Decision Was Made