All of the above reasons are valid and often cited by companies who choose to work with agencies that offer integrated marketing communication services. These reasons include maintaining control and synergy, convenience, creating a unified image, and the potential for economies of scale and increased profitability.

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Services Because

Question 103

Multiple Choice

services because:

A) they want to maintain control of the entire promotional process because it leads to more synergy among the various communication elements
B) it is more convenient for a client to coordinate all of its promotional efforts with one agency
C) an agency with integrated marketing communication capabilities can create a single unified image for the product to all relevant publics
D) they believe that economies of scale and synergy will make the decision to offer more IMC services a profitable one
E) of all of the above reasons

Correct Answer: