_____ are defined as external areas where there are favorable demand trends,where customer needs and wants are not being satisfied,and where a company thinks it can compete effectively.

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Market opportunities are defined as external areas where there are favorable demand trends, where customer needs and wants are not being satisfied, and where a company thinks it can compete effectively. Market segments refer to groups of customers with specific needs and wants within a larger market. Competitive advantages refer to the unique advantages a company has over its competitors. Market strengths are the company's internal strengths, such as strong brand recognition or talented employees. Market plans are strategic plans outlining a company's marketing goals and strategies.

_____ Are Defined as External Areas Where There Are Favorable