_____ is something unique or special a firm possesses or does that gives it an edge over its competitors.

Question

Quizplus · Accepted Answer

A competitive advantage is a unique or special aspect that sets a firm apart from its competitors and enables it to achieve superior performance or profitability. This could be in the form of a superior product or service, a lower cost structure, proprietary technology or intellectual property, or strong brand recognition, among others. Brand quality, brand equity, brand power, and market opportunities may all contribute to a firm's competitive advantage, but they are not the same as the advantage itself.

_____ Is Something Unique or Special a Firm Possesses or Does