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NASCAR,Coors,and Unilever Have Found That

Question 17

Multiple Choice

NASCAR,Coors,and Unilever have found that:


A) the Hispanic market is a sizable and growing market segment
B) psychographic segmentation of NASCAR fans will lead to increase beer and personal care product sales
C) before benefit segmentation can be used the costs need to be assessed
D) geographic differences in topography lead to intrinsic supply chain variations
E) demographic segmentation among Asian immigrant populations can lead to reduced post-purchase anxiety

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