New York Telephone uses _____ segmentation to segment consumers in terms of how much leisure telephone calling they do.It advertises on "Nick at Night" and MTV when it wishes to target the group it calls "chatterboxes."

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New York Telephone uses behavioristic segmentation to segment consumers based on how much leisure telephone calling they do. It further targets the group it calls "chatterboxes" through advertising on channels such as "Nick at Night" and MTV, which are likely to be watched by individuals who fall under this segment. Benefit segmentation would focus on the benefits that consumers seek from telephone services, demographic segmentation would focus on characteristics such as age or income, geographic segmentation would focus on the location of consumers, and VALS segmentation would focus on consumers' values, attitudes, and lifestyles. None of these segmentation approaches align with New York Telephone's approach.

New York Telephone Uses _____ Segmentation to Segment Consumers in Terms