The ad for the Disney Institute at Walt Disney World describes vacations during which an individual can immerse him or herself in the joys of gardening for a week and take classes with horticulturists.This is an example of _____ segmentation.

Question

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The ad is targeting individuals with a specific interest in gardening, which is a psychographic characteristic. Demographic segmentation would focus on factors such as age, income, and education level. Behavioristic segmentation would focus on consumer behaviors such as loyalty or frequency of purchase. Usage segmentation would focus on how much a consumer uses a product or service. Geographic segmentation would focus on the location or region of the target audience.

The Ad for the Disney Institute at Walt Disney World