L'Oreal,the giant cosmetics manufacturer,targets the luxury market with Helena Rubinstein and Lancôme brands.Its less expensive brands like Elseve and L'Oreal are sold by discount retailers.L'Oreal uses:

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L'Oreal is using differentiating marketing by targeting different segments with different brands. They are targeting the luxury market with Helena Rubinstein and Lancôme, while selling their less expensive brands through discount retailers. This allows them to differentiate their brands and target specific segments of the market.

L'Oreal,the Giant Cosmetics Manufacturer,targets the Luxury Market with Helena Rubinstein