_____ is defined as the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition.

Question

Quizplus · Accepted Answer

The definition provided in the question is a classic definition of positioning, which is the process of creating a distinct image or identity for a product in the minds of the target customers, so they perceive it as being unique and different from the competition. Target marketing involves selecting one or more segments of the market to target with a specific marketing mix. Benefit segmentation is the process of dividing a market based on the benefits that customers seek from a product. Undifferentiated marketing involves treating the entire market as a homogenous group and offering the same marketing mix to all customers. Demographic segmentation involves dividing a market based on demographic variables such as age, gender, income, etc.

_____ Is Defined as the Art and Science of Fitting