A brand's market position refers to its:

Question

Quizplus · Accepted Answer

A brand's market position refers to the perception and image it holds in the minds of consumers in relation to competitors. It reflects how the brand is perceived in terms of quality, value, and differentiation, and how it meets the needs and preferences of the target audience. While relative market share, distribution intensity, location on store shelves, and stage in the product life cycle all impact a brand's market position, they are not direct measures of the brand's image or perception in the market.

A Brand's Market Position Refers to Its