built its advertising campaign around the slogan,"moving at the speed of business." This slogan was an example of a positioning strategy based on:

Name: built its advertising campaign around the slogan,"moving at the speed of business." This slogan was an example of a positioning strategy based on:
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

The slogan "moving at the speed of business" suggests that the company's product or service offers speed as a benefit, which is a positioning strategy based on a product attribute and benefit.

Built Its Advertising Campaign Around the Slogan,"moving at the Speed